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'It has moved from, 'That's a really good start,' to 'Oh, isn't that cute,' to 'Wow, there it is.' Between the five companies, there's maybe 100 to 120 people working. 'It's getting serious,' says Stephen Jacobs, the associate director of the Media, Arts, Games, Interaction & Creativity Center (known as MAGIC) at RIT.

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Ambrosia, which incorporated in 1993, creates software and games predominately for Macintosh. BrokenMyth Studios is a full-production studio that has worked with numerous companies - both gaming and non-gaming - on 3D visualizations. Darkwind, which is working on its second original title, is heavy on programmers and has had success with contracting services for other developers. Second Avenue Learning has made a name for itself by building educational games. Workinman specializes in making games directed toward younger gamers. There's also diversity among the companies.

Along with Workinman's rapid growth, a handful of companies - including Darkwind Media, BrokenMyth Studios, Second Avenue Learning, and Ambrosia Software - have established themselves in the area and are starting to see the formation of a viable industry. I think it is still a big family, maybe just not as small and intimate as it used to be.'ДЄ burgeoning video game development community in Rochester has started to take hold in recent years. 'That's the kind of company this grew from. 'He would show up at my house every morning at 8 a.m., my wife would cook us breakfast, lunch, and dinner, and we would hang out and work until all hours,' says Arena, who is also an associate professor in design at RIT. Workinman has seen a steady growth since Arena founded the company in his house in 2006 and he brought on his first employee, an RIT student who needed one more class to graduate. Workinman employs 42 people, Arena says, from designers, illustrators, and animators to developers, and has worked on more than 350 titles - around 100 last year alone. Jason Arena, Workinman's founder and chief executive officer, moved his company from Pittsford into this location on North Goodman Street earlier this year, partly to be closer to the heart of Rochester, but also to accommodate his growing company.

Really, Workinman classifies itself as an 'entertainment based content creation company,' but its specialty has become creating video games for the youth market - with regular high-profile clients like Disney, Nickelodeon, Shockwave, and more recently, Nintendo and Sesame Street. It's how you would expect a forward-thinking video game development studio to look. There's a relaxed, modern atmosphere to the space - it doesn't hurt that there's also a well-used yoga room and a conference room that looks more like a video gamer's lounge with a large TV, Nintendo Wii, and shelves of games next to a large dry erase board scribbled with drawings and notes. Some have headphones on and are steadily plugging away at the projects on their screens, while others talk across the open room or walk over to another one of the multi-person desks. The large, main room of Workinman buzzes with people - many in their 20's and 30's - sitting at long tables filled with computers.